Every time I post on Instagram I get a new inquiry.


Yep, you read that right. Since I started posting consistently and using my PROVEN strategy I have gotten at least one new inquiry per post (sometimes more!) My goal with this is to prove to you that social media is absolutely key for photographers. While this took me many years to perfect I'm here to give you 25 content ideas (2-3 months worth of posts!) to help you generate leads consistently. Even better I've linked 5 POSTS that you can customize and add to your feed. Ready to get started? Let's dive in.

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Starting off strong with everyone's favorite, short-form content ideas.


I know you've heard it before "Instagram Reels will take you to the top." Well, they're absolutely right. Posting 2-3 reels per week will boost your impressions GUARANTEED! I mean look at these results from posting a reel every day for one week. Get started with the ideas below.

A data analytics dashboard showing account metrics with positive growth percentages.

A Reel About YOU


These are the easiest to make and one of the most effective for showing who's behind the lens. Capture a video of you taking photos, cleaning, making food, walking, truly anything, and add in text with 5-10 things your followers might not know about you.

For the *algorithim*


Yes, you can and you should try to hack the algorithim, I mean your hard work should pay off, why not make it a little easier! If a user watches your entire video it will be promoted into the algorithim. Using hooks that will lead users to the caption or creating a "loop" effect" are just a few ways to hack the algorithim.

Entertainment>>


Social media was made to entertain, so it makes sense that entertaining content performs the best across any social media platform! Whether your educating your followers on your client experience or trying out the latest trend keep it engaging and fun.

Consistency


One reel is great, but each additional reel you post after tends to get more views. The algorithm loves consistency and will push ALL of your posts if you're active every day, especially with reels. So what should you actually post? I've made up a list to get you started:

IG Reel Ideas for Photographers

  1. "Why I offer...(something that set's your client experience apart)"
  2. "This is my formal application to document your love"
  3. A compilation of BTS footage from your latest shoot.
  4. "Steal 3 of my prompts for natural (family, couples, senior, etc.) photographs" Go into 3 prompts you use.
  5. "This is your sign to book those... (branding photos, senior photos, etc.)"
  6. "Studio sessions are so boring" Okay whatever you say... (Add photos of your latest studio session)
  7. Them: "You're always working on the weekends" Photographers: We wouldn't have it any other way.
  8. "Challenge = Change" (or any other inspiring quote)
  9. "My MOST used gear"
  10. "The one thing I wish I knew when I started my photography business"
  11. "Who knew that (years you've been a photographer) my life would turn into this" (Take people from the start of your business to now using photos & videos)
  12. "Class of 2026... it's your turn!"
  13. "Here's your reminder that family photos can be more than just an hour of smiling at a camera"
  14. "Couples that need a wedding photographer...Here's my resume" (insert photos from recent sessions)
  15. "Why (an important aspect of your business that sets you apart) matters during your photo session!"
  16. A prompt with a video of it in action!
  17. Try a fun trend like this one!
  18. "The settings I use to create (a word to describe your photography style) this photography look"
  19. "The moment vs the photos"
  20. "Find beauty in the in-between moments" ( a complication of detail and candid shots)
  21. "Your branding session should be a representation of YOU" (a compilation of a recent brand shoot)
  22. "pov: you hire me to take your... (wedding, couples, senior photos, etc.)
  23. "Edit a session with me"
  24. "pov: you just booked me as your wedding photographer" (a video of any care package or gift your provide your clients)
  25. "When your job is to take Pinterest-worthy photos" (a compilation of your most Pinterest-worthy photos!)


Click here for 5 customizable posts to get you started 💌

A person in black attire sitting on a modern chair against a light background.

Hi, I'm Adriana! The face behind the lens.

I'm a passionate people person with a love for capturing genuine magical moments. Let's be friends! Follow me on Instagram @_adrianaphoto and sign-up for my email list to stay in the know about the latest blog posts, announcements, and so much more. Thanks again for stopping by my page!

Hi, I'm Adriana! The face behind the lens.

I'm a passionate people person with a love for capturing genuine magical moments. Let's be friends! Follow me on Instagram @_adrianaphoto and sign-up for my email list to stay in the know about the latest blog posts, announcements, and so much more. Thanks again for stopping by my page!

Questions, thoughts, great ideas?


Message me here!